Build a design thinking - inspired enterprise

Many organizations today strive to become more customer-centric, but because of their legacy and culture they often struggle to transform and embrace a new approach to experience design, that is rooted in a deep understanding of our users' needs and context; leads to empathetic offerings; prototype those offerings early and often, and test them with customers. We partner with our clients to develop design thinking programs (e.g.: approach; curriculum; training material; tools and assets) that are embraced by innovation practitioners inside the organizations to guide highly strategic design challenges that will results in new customer experiences. The program is usually organized into three main sections:

JOURNEYS MAPS and personas AS THE FIRST STEP TO EXAMINE THE CURRENT EXPERIENCE

In orde to create differentiating experiences, we need to understand our users holistically thought their behaviors, thoughts, feelings and their interactions with the different touchpoint of the experience. 

EXamine direct and indirect competitive offering 

Be aware on how other companies inside or outside the industry of focus are addressing key challenges relevant to the one we need to solve

DISTILL THE NEEDS AND DESIRE IN THE MOMENTS THAT MATTER

ENVISION THE NEW END-TO-END EXPERIENCE AND GET FEEDBACK FROM THE USERS

IDENTITY THE KEY ACTIVITIES TO DRIVE THE LAUNCH